Apple TV - Part 2: Apple Enters the Digital Home
by Anand Lal Shimpi on March 26, 2007 1:22 AM EST- Posted in
- Mac
Gather 'round, let's watch movie trailers
The Apple TV is a purely passive machine; you can view all the content you want on it, but you cannot under any circumstances acquire new content. Sure you can sync to other computers, but you cannot purchase new content from the iTunes Store from the comfort of your couch. While this is great for preventing impulse buys, it also weakens the experience.
In the early days, the point of a digital media extender was to simply get content off of your PC and access it in some other room. These days, the requirements are far greater. We don't just want a device that can stream (or in this case, copy) data from your computer, we want a device that can extend some of the functionality of your PC as well.
The Apple TV does a great job giving you access to all of the movie trailers available on its website, but where's the integration with Rotten Tomatoes or Google Movie Listings? Apple TV lets you gather all of your friends around and get excited about an upcoming movie, but then you still have to go back to your Mac or PC to do the obvious next step in your quest for entertainment. We're not asking for a full fledged web browser as that's counterproductive, but what we are asking is for something a little more capable than what we've been given.
The analogy extends far beyond just watching movie trailers; if the Apple TV is designed for the user who has a lot of content purchased from the iTunes Store, it sure does a terrible job of encouraging its users to purchase from the store. The Apple TV interface allows you to get previews of the top 10 movies, music, and TV shows currently available on the iTunes Store but if you decide you want any of them you have to head back to your computer to actually buy them.
We understand that it's far easier from a security standpoint to only allow a transaction at one point on the network, but we can't help but list the inability to purchase content on the Apple TV as a flaw.
For what it's worth, the actual inclusion of the top 10 most popular content on the iTunes Store is a nice addition. It does give you a great way to preview things you may like, even if it requires a trip back to the desk to purchase/pirate it.
Easy access to movie trailers is something Apple has always done well and the Apple TV handles it no differently. It's far easier getting access to the latest movie trailers on the Apple TV than on the Xbox 360 for example; the very fast and simple interface is mostly to thank for that. Content streams incredibly fast from Apple's servers to the Apple TV, so quickly in fact that we believe the actual trailers are 480p and simply upscaled if you have a higher resolution display.
Despite having a quicker interface than the Xbox 360, Microsoft did do one thing better than Apple with regards to getting access to previews of content. On the Apple TV, you have no way of knowing what's new. You can get a list of all of the movie trailers you can download, but there's currently no support for showing you what's been added since the last time you checked. It's probably a trivial thing to add later on through an update, but it's the type of functionality that you'd honestly expect out of the box.
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rexian96 - Tuesday, March 27, 2007 - link
The video in mini is very crippled though. At least this one has a 7300 chip which would help in H264 decoding. I'd say an XBOX 360 is a much better choice (price wise) if you have an MCE PC around, or nothing beats an HTPC.feraltoad - Thursday, March 29, 2007 - link
I didn't even think of that ninjit. You guys are both right. The Video does suck in the MacMini. -Intel GMA 950 graphics processor with 64MB of DDR2 SDRAM shared with main memory(1)-I think this means no way in hell is Apple gonna up the MacMini to 7300 graphics cuz if they did it really would take tard to buy an apple TV over a macmini when ur alreayd willing to shell out 300. Looking at that the Apple TV looks really insane. And even that looks crazy if Microsoft puts in a HDDVD drive now that the 360 has HDMI. Also, PS3 really flubbed up IMO by not leveraging the media center xtnder aspect since it would be preferable to the MacMini to my mind for an entertainment machine considering the gaming and the BR drive since they are ~same price. I here PS3 can do media extending work, but I don't here much from anyone about it. This crap makes me mad. The only "convergence" I ever see are companies with what seem like kick-ass winning products that ultimately "converge" into the s#it hole. They need to just make an extender that only relays video and audio but digitally (and relays commands) for those who want cable free extension. Til then I'll have to stick to my "30 dollars worth of cables" as someone else suggested.
Novaoblivion - Monday, March 26, 2007 - link
I just picked one up yesterday evening and have been enjoying it so far. I bought it after having heard that it has been hacked to play xvid files :D.Trisped - Monday, March 26, 2007 - link
What is so great about the 7300 that it warrants the statement, "http://www.anandtech.com/mac/showdoc.aspx?i=2952&a...">even with the help of the GeForce 7300." A 7300 doesn't rate high on the processing side no matter how I look at it. Now if it was a 7800 or 7900 or an ATI 1800 or 1900, or better yet a 8800, then yes I would say that the statement applied. I just don't see it for a 7300 GO GPU.Fast Forward is when you play the video back at an accelerated speed (1.5x, 2x, 4x, 8x, 16x, etc). What is described http://www.anandtech.com/mac/showdoc.aspx?i=2952&a...">here, "Fast forwarding through video content is done very well: simply tap the forward button on the remote to skip ahead by a fixed interval and the player jumps ahead"here is more of a skip ahead, since you are skipping some video to move forward, or ahead, in the video.
Trisped - Monday, March 26, 2007 - link
Also, why was the review so tame? Normally Anandtech drills anything that isn't perfect, but this one was more of a "for your info" type review.We should we expect a compare contrast between the AppleTV and the XBox360?
rexian96 - Monday, March 26, 2007 - link
Didn't see it mentioned, but I am assuming it supports MP4 container only to be compatible with iTune. In that case, no Dolby/DTS sound tracks. And since it doesn't have analog 5.1/7.1 output, I think it's safe to assume stereo is the best audio you can get? Hmmm, like someone said it's just an ipod with video out & no display.If these assumptions are right, I think it's safe to say that it's NOT targeted towards enthusiasts.
Questar - Monday, March 26, 2007 - link
Of course it's not. This is targeted at the mass market.archcommus - Monday, March 26, 2007 - link
Every review of a device like this just confirms my thoughts even more that if you want this kind of device behind your TV, you're better off just building an HTPC yourself and having a nice gigabit network throughout your home. Then you can have a server PC with hundreds of GB or even over a TB of storage for videos, music, photos, etc., and also with multiple HD tuner cards in it, and then all you need for each TV in your home is a cheap client PC with a good network connection and some old processor and like 40 GB HDD, that can then stream HD television, video, music, photos, YouTube, whatever the hell you want from the server.Sounds a lot better to me.
vision21 - Monday, March 26, 2007 - link
Is not that the solution to lot of these problems? Laptops already have graphics cards that support 1080p resolution. I have seen VGA ports and DVI ports on laptops, but not HDMI or component cable outs. Instead of keeping AppleTV connected to HDTV, can't we connect laptop directly to HDTV? Am I missing something?abakshi - Monday, March 26, 2007 - link
A bunch of laptops now have HDMI outputs, such as the one I'm typing this on (HP dv9000t).But more importantly, that has the same issue as directly plugging in a desktop to your TV -- people don't do it - they want a simple, set-top box type of device, so that's where a Media Center Extender / Apple TV / X360 / etc. comes in.