AMD's Phenom Unveiled: A Somber Farewell to K8
by Anand Lal Shimpi on November 19, 2007 1:25 AM EST- Posted in
- CPUs
Intel Responds with...really?
Surely Intel wouldn't allow AMD to simply come within the range of being competitive this late in the year. I honestly expected Intel to combat today's launch with something, something serious, something sinister. And indeed it did.
But instead of sampling a Core 2 Quad Q9450, the upcoming Penryn replacement to the Q6600, and instead of even further dropping prices to completely ruin the Phenom launch party Intel responded in a way that actually doesn't make much sense: by sampling a $1000+ Extreme CPU, the Core 2 Extreme QX9770 (click here for our review).
The QX9770, 1600MHz FSB and 3.2GHz, just salting the wounds
Running at 3.2GHz with a 1600MHz FSB (up from 3.0GHz/1333MHz of its recently released predecessor, the QX9650), the QX9770 isn't schedule for release until next year and we do know that it'll carry a price tag of over $1000. The timing of Intel's launch is obviously to disrupt AMD's Phenom thunder, but the most important part of Intel sampling QX9770s has nothing to do with the chips themselves, but rather the act.
Almost as soon as we had Phenom samples, Intel made the decision to sample a CPU requiring a FSB that wasn't officially supported by any chipset at the time. No, 1600MHz FSB support won't come until next year with the X48 chipset, but it didn't matter to Intel; we were getting chips now.
Take a moment to understand the gravity of what I just said; Intel, the company that would hardly acknowledge overclocking, was now sampling a CPU that required overclocking to run at stock speeds. Even more telling is that Intel got the approval of upper management to sample these unreleased processors, requiring an unreleased chipset, in a matter of weeks. This is Intel we're talking about here, the larger of the two companies, the Titanic, performing maneuvers with the urgency of a speed boat.
It's scary enough for AMD that Intel has the faster processor, but these days Intel is also the more agile company.
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Regs - Monday, November 19, 2007 - link
Why wait? Why on earth would you want to wait? Read Anand's rant, which I agree completely with. AMD has become it's own worst competitor. It's bending to pressure and they're steering away from their own customers and focusing in how to "compromise" their competitor.They didn't even know what they were going to launch until the last minute. So why on earth would you want to wait for more broken promises and disappointment? Maybe we should all take a trip to Tahoe. And while we're there, we can take every upper level manager out for a evening of electro-shock therapy.
How can such a customer-centric company, after making a block buster product called the K8, collapse so quickly from pressure? They had a golden hand and folded it. Granted a CEO has to take risks to progress the growth of the company, but what he cannot do is ignore what they were successful at. Like in any business SWOT analysis, starting with strengths and weaknesses, you improve your strengths and risk the weaknesses. For the past 4-5 years, AMD has been risking the strengths and improving their weaknesses.
I've never seen such a failure of upper management since Audigy made the blunder of completely focusing on their strengths and ignoring everything else. AMD has completely lost their competitive edge. Without it, well, you can see with all the red ink AMD has to share with their shareholders.
R&D and it's efficiency is only the tip of the ice burg they'll have to improve. What they have to worry about now is finding a new target market for their processors which by keeping manufacturing prices down could of helped however they completely ignored from day one. They also need to offer better platform support because their major weakness is their manufacturing. To why on earth AMD's marketing department are trying to sell things their manufacturing and partnered chip makers can't deliver is beyond any explanation I can give. They're obviously not setting any real obtainable goals for themselves. They failed every goal this year. The only goal I can see they obtained this year was merging with ATi and doing so just for the sake of growth. Oh yes, and they did shrink to 65nm after all ready switching to DDR2, which made everybody who owned a 90nm DDR2 K8 so enthusiastic to upgrading. (SARCASM).
DrMrLordX - Monday, November 19, 2007 - link
Honestly the only reason to wait is if you're looking to upgrade an existing AM2 system.Tesselator - Monday, November 26, 2007 - link
I wonder if it means anything that there is no such thing as LightWave 9.5??
The highest version is 9.3.1 and it JUST became available 11-20-2007 and there are no "special", "early", or "advanced" releases from NewTek for anyone in any way shape or form. Oh well, it"s good for a chuckle at NewTek I guess. :)
TechLuster - Monday, November 19, 2007 - link
I'm surprised, but happy, that I'm apparently not the only one who remembers the title of Anand's Core 2 review.