The App Store & Firmware 2.0

The first iPhone lacked support for 3rd party applications, Apple wanted to control the iPhone user experience and the last thing it needed was an open platform where anyone with a computer could whip up an app, potentially making the phone look bad. It also didn’t really matter at first since the most important apps for the iPhone already came with it and were made, pre-polished, by Apple.

Apple couldn’t be the sole developer for the iPhone going forward, once the platform was proven, it was time to open it up to other developers. With the announcement of the iPhone SDK, developers were given access to seemingly the entire iPhone platform and went to work.

The applications are available to download over either the cellular or WiFi network using the App Store that is a part of the 2.0 firmware update. Both iPhone and iPhone 3G owners get access to the App Store and, as the name implies, it is a store that allows you to purchase and download iPhone apps.

You need to input your iTunes account information to access the app store, but once you have you can browse apps by featured ones, category, the top 25 or search manually.


The top 25 free apps

Apple also includes user reviews in each of the app listings, so you can get a good idea for whether or not an app sucks before you download it. Unfortunately there’s no demo system currently in place, which would be a very useful addition, similar to game demos and trials on Xbox Live. For now, you have to rely on user reviews and ratings for an idea of whether or not the apps are worth the money.


The Google Mobile App isn't very popular with the masses

Pricing on the apps ranges anywhere from a couple of bucks for the cheapest things to $50 for the most expensive ones. Thankfully, some of the best applications in the App Store are free (a handful of which I will talk about shortly).

You can also download apps on iTunes and they will sync to your phone the next time you plug it in. A record of the apps you’ve downloaded is kept on Apple’s servers so you won’t be paying twice for them if you lose your phone or need to wipe and reinstall.


Installing the Google app

Apps install very easily (almost too easily), just select the pricetag in the App Store, click install and it’ll download/install in the background. You can still use your phone to do other things while this happens. The whole process takes a handful of seconds over 3G or WiFi, largely depending on how big the app you’re installing happens to be. You are always prompted for your iTunes password upon installing a new application, presumably to prevent someone from racking up App Store charges on your account without you realizing.


Ask and ye shall receive

Removing apps is just as easy, just touch and hold down on one of the icons, the screen will start shaking and click the X next to the app you want to get rid of.

And now we have the flipside to the lower barrier to entry on the iPhone 3G. Apple’s motivation here is the App store, much like the point of selling tons of iPods was to build support for the iTunes store. The reason the iPhone 3G costs $199, the reason Apple sold out to AT&T this round, was to make sure more people would buy iPhones, thus making the platform more attractive to developers.

Whether or not the iPhone 3G is a success actually doesn’t matter, the big kicker here is that Apple gave all iPhone users whether 3G or not, access to the 2.0 firmware. Apple’s reasoning is simple: it simply wants a bigger install base for the App store, and giving away the upgraded firmware to all is the best way of doing it.

On top of that fact is the reality that the iPhone 3G hardware just hasn’t changed that much from the original device, it would be extremely un-Google of Apple to charge for the firmware update. A good friend of mine once said that intentions are rarely purely altruistic, Apple’s free-firmware-upgrade for existing iPhone owners is a perfect example of that.

AT&T: The iPhone’s Worst Feature? Other 2.0 Firmware Features
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  • Sunrise089 - Friday, July 18, 2008 - link

    Wow I wish I had first comment here so I could get a response.

    In Anand's otherwise near-perfect review, he talked about Exchange support but didn't cover my #1 iPhone question: does Exchange support work without the $45 Enterprise Data plan? I can't for the life of my get a conclusive answer if the Enterprise plan is required for exchange, or just required if the iPhone is going to be purchased or paid for through a business.
  • araczynski - Friday, July 18, 2008 - link

    i'm still holding out for the day the iphone comes with some real screen resolution.

    if the N810 can do much better than this, why can't the almighty apple?
  • sleepr0 - Friday, July 18, 2008 - link

    Lets see:

    - The 3G doesn't fit the old cradle and the cradle is not included - $15.
    - Old cover doesn't fit - $20.
    - Unlimited data up $10/month.
    - Text up $5/month.
    - Cellular triangulation works nearly as well as GPS.
    - 3G not significantly faster than Edge and all the new users will take a load off of the Edge network, freeing up bandwidth and making Edge a bit faster.
    - Battery life worse.

    I'll wait for Version 3, thanks.
  • wvh - Thursday, July 17, 2008 - link

    Why do you buy a new phone when you are happy with your old one – it has pretty much the same functionality anyway? What is wrong with all those people who buy something just because Apple (or whoever) releases it? All these morons queueing up, did they all accidentally happen to break their phone the day before?

    It's a nice in-depth article, no remarks there, I've just heard enough already about this consumer hype. It's just talking people into fake needs.

    Blast me for being negative, but you know I'm right.
  • michael2k - Friday, July 18, 2008 - link

    The problem is that people aren't happy with their old one, and it doesn't have the same functionality, so that is why they queue for the iPhone. So essentially all your base assumptions are wrong.

    There is nothing wrong with these people; there is something wrong with the RZRS et al they already own, because they were broken the minute they bought them. No accident, they were just made that way.
  • Giacomo - Friday, July 18, 2008 - link

    No, actually you aren't right. You could be, if we were here to make free-philosophy, but that's not the case, we're here to talk about hardware (and related).

    So then, you are accusing the mass of an excess of "hype" around the iPhone, and well, while it's definitely true that many of those people will buy it for "trendy" purposes, there are surely others (like me) who are about to buy it because they just like it and could benefit from it. In my particular case, I have lost my iPod Mini (...) and my cellphone is at its 4th year of life, with the keyboard almost died (intense 20.000+ sms usage in these years). The iPhone, by simply being, to me, an iPod which calls and writes sms, is great to have both the devices in the "main" pocket.

    Full comfort over the whole year (no matter what clothes I'm wearing, the front/right pocket does ALWAYS have my cellphone inside, and thanks to the iPhone, the iPod as well), a brilliant keyboard for my heavy SMS usage, and I could be happy without anything else. Plus, there's something else actually, and I'll surely enjoy.

    If we had to think like you in your post, we should all tell you: Why do you read Anandtech? You can live with a 5 years old PC without problems nor upgrades, if you just use some Office, browse the web and check your mail. If you game, well, that's energy consuming, money-wasting, time-wasting, and you should quit. But, of course, none in here would say that to you, neither would I.

    Regards

    Giacomo
  • scottwilkins - Thursday, July 17, 2008 - link

    First, I've had AT&T for years. Never stepped in a store, and never talked with them about a purchase. They were very helpful and darn quick about replacing my wife's phone when it died. AT&T is the easiest to work with (and I work with most of them because I support a lot of folks on different networks) Plus, the AT&T signal in the places I go beats out all others hands down. So for you to say their signal is bad is very objective and quite stupid, since you did it only probably in one room and not overall.

    Also, your indications that other phones can't do what the iPhone can do are all false. One thing the iPhone CAN'T do that many many other phones can do is change. It can't change it's interface to suit other purposes, it can't change it's battery, and it can't change carriers. The 3G's only add over the old iPhone is 3G and GPS. All other features are software, and now available on the original iPhone. So an upgrade is useless until you contract is up.

    Apple is a closed box. I prefer freedom.
  • michael2k - Thursday, July 17, 2008 - link

    Uh, with a soft interface and touchscreen, the iPhone is just about the only device where it's interface can change as needed; you get two buttons when in Camera mode, 20+ in Calculator mode, 26+ in note-taking mode, etc.
  • Ryl3x - Thursday, July 17, 2008 - link

    I will buy at lunch. I read alot of reviews over the web including sites that dedicate themselves to phones. I found this to be one that i could relate to. Thanks.
  • DeesTroy - Thursday, July 17, 2008 - link

    My younger brother works for Garmin. You almost certainly won't get voice directions, at least not for free. The licensing agreements with the few companies that make the maps used in mapping software (e.g. Navteq) are very specific about what you can and can't do with the maps they provide. The mapping companies currently charge significantly more if you want to do voice directions. Nokia's purchase of Navteq makes a huge lot of sense given what one can do with maps, a GPS, and Internet all in one package. All of this is probably part of the reason that Garmin is getting into the phone business with the nuvifone.

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