7?

Microsoft has been no stranger to unusual names. We scoffed when they named XP, and we scoffed again when they named Vista. However Windows 7 sets a new level of bewilderment. Depending on how you wish to count your Windows versions, you can come up with an order that makes Windows 7 the 7th version of Windows - counting the NT kernel desktop releases is one such example - but ultimately the list is as arbitrary as the name.

With the exception of NT4, Microsoft has always made at least two versions of Windows per major kernel, with the second releases being a refinement of what came before rather than a massive rearchitecting. Win98 refined Win95, WinXP refined Win2K. And Windows 7, as it turns out, refines Vista (even if MS wants to get as far from that name as possible). Windows 7’s kernel is recognized by Microsoft as version 6.1, and Vista was 6.0. While it’s true that kernel version numbers can be equally arbitrary, in this case it’s an appropriate number.

As Vista’s refinement, Windows 7 doesn’t bring with it anywhere near the level of change that Vista brought. With Vista we saw a new networking stack, a radically new video driver model, the moving of audio completely into software, UAC, and more. Meanwhile Windows 7 includes a number of new features, but nothing comparable to Vista’s great overhaul. If you’re a feature warrior looking for something big like Vista, you’re going to come away disappointed. If you’re looking for a smoother transition however Windows 7 should meet those expectations.

And for the name, clearly it’s a bad choice. The return to some kind of version numbering scheme is actually rather nice – it’s normally less arbitrary than a name and leaves no confusion about what order things come in – but to use a version numbering scheme you have to be consistent. Unless Microsoft intends to skip a kernel version number so that Windows 8 runs on the 8.0 kernel, this is only going to get worse as time goes on. It also has the interesting distinction of being harder to search for; “Win7” is a character too short for many sites that require a minimum term length, and “Windows 7” will be read by most software as two separate terms which can be pulled from anywhere.

So it may sound petty, but Microsoft could have picked something more sensible than Windows 7. (Ed: On the other hand, it still is less arbitrary than most CPU and GPU names)

Moving on, we have the matter of the different editions of Windows 7. Microsoft has not completely clarified this matter so we’re going to need to revisit this when Windows 7 finally ships, but they have given us enough solid information to accurately talk about the important bits.

The biggest news is that the Ultimate/Business/Home Premium schism has been resolved with Windows 7. When WinXP Home and Pro were split into more versions, the “everything including the kitchen sink” edition of Windows that was Pro and became Ultimate also became really, really expensive compared to the other editions. The problem was a combination of pricing and how Microsoft decided to split up features and at the same time carve out an extremely high-end niche. Users on Home Premium couldn’t get Remote Desktop. Users on Business couldn’t get Media Center and the built-in MPEG-2 codec. Meanwhile Business was priced higher than Home Premium, but it wasn’t a superset of Home Premium. Ultimate offered everything, but it also included a number of Enterprise features that were useless for even most users. Ultimately power users who wanted something similar to WinXP Pro (mainly, remote desktop and file encryption) were left in a pickle, and everyone else was confused on what edition to get.

With Windows 7, all editions have once again become supersets of other editions, going from Starter to Ultimate. Furthermore, Business edition has been renamed (back) to Professional to reflect this change, and with the return to being a superset of Windows Home Premium it regains its multimedia abilities. For all intents and purposes, Professional is once again the power-user and business user edition. The difference in turn between it and Enterprise/Ultimate has been reduced to BitLocker, Virtual Hard Disk booting, and some other associated enterprise-level features.

This change also marks a collapse in how many versions of Windows 7 are on the retail market. Only Home Premium and Professional will be widely sold at retail and shipped on OEM computers. Enterprise continues to be for volume use, and Home Basic has been demoted to just “emerging markets.” The unknowns at this point are where Starter and Ultimate will best fit in. There is some concern that Starter will find its way onto netbooks in developed markets in order to meet the kind of OS prices that such a cheap computer demands, however we can’t imagine such a castrated OS going over well with users. Previously it has been limited to the cheapest of the cheapest computers in emerging markets.

Meanwhile Microsoft is calling Ultimate a “limited retail and OEM” product, which we take to mean it won’t be sold on store shelves and instead would be limited to specialty retailers like Newegg, and pre-installed on few if any systems. There’s clearly going to be a need for a non-volume license edition of Enterprise (which is the role Ultimate fills) but Professional significantly reduces the practical value of it. Ultimate may very well end up being the pirate edition of Windows 7, because right now there’s even less going for it than what’s going for Vista Ultimate. Hopefully Microsoft will clarify this before Windows 7 launches.

Windows 7: A New Marketing Approach Getting Dirty: What’s Changing Under the Hood
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  • Gary Key - Thursday, May 7, 2009 - link

    Actually, the public release of the 8.612 betas work fine with the HD 4770. AMD made a couple of changes right before they were posted on the site. :)
  • CSMR - Wednesday, May 6, 2009 - link

    Best source of information on Windows 7 by far. Nice work!
  • ssj4Gogeta - Wednesday, May 6, 2009 - link

    In the article you said that the "Jump Menus" have their roots in OS X? Not at all. They've been their for years. The only example I can think of at this time is Winamp. It had a "jump menu" in Windows 98 for controlling playback.
  • Axell - Wednesday, May 6, 2009 - link

    Well, this is actually Windows 7 Release Candidate. There won't be a second RC, so it's "Release Candidate" only, no RC1 like the title and text suggests.
  • vectorm12 - Wednesday, May 6, 2009 - link

    Just for the sake of argument.

    Ever thought about how long it usually takes for MS to actually make their OS:es work well? Doesn't anyone remember what a abysmal OS XP was before SP1 let alone SP2(which in my opinion was the point where I felt confident enough to upgrade from win2k). I'm starting to wonder if people have actually forgotten how much they where complaining about XP before SP1&2 or if they just don't want to remember. What about the security vulnerabilities that still plague XP? The fact that both Vista and Win7 improves on these seem to have been lost in the quest to keep XP alive.

    After all do you hear Apple users complaining about 10.5.6 being significantly slower in many respects than 10.4? The fact that 10.4 in my opinion had a bunch of features lost in 10.5 that where really useful doesn't seem to bother them half as much. In the end I think this whole discussion has become more of a "hey I'm cool for bashing Microsoft and Vista rather than keeping an open mind and actually seeing the improvements they make"

    How long did it take for Microsoft to make windows 2k a better OS than NT4.0 besides the USB support (which for the first couple of years was more or less pointless anyway).

    Windows 95 and RC2 and so on. I mean it usually takes years for MS to actually make a OS superior to the older version.

    What sets Windows7 apart from Vista in my opinion is just that.

    Windows 7 may as well be a dressed up/optimized/"insert random comment" version of Windows Vista. Sure they could have made major GUI changes and feature updates to Vista through service packs etc but the fact is that when people hear or think vista it usually equals "dog turd" or worse and usually that is because it's become cool to bash Vista. In my opinion I wouldn't hesitate to run Vista SP1 on our studio computer where I work but unfortunately most of the software required for production purposes require specific software configurations which means Vista isn't supported other than in the latest releases.

    The name change is a chance for people to try what in many ways is a vastly improved OS without having that association in mind when doing so. Sure Windows 7 is still more bloated and in certain areas probably slower than XP because of bloated code/new functions etc but the fact is Microsoft has actually taken a lot of great functionality in vista and(most likely taken inspiration from Mac OS in certain areas) and improved upon it even further.

    I for one want a Microsoft OS for my gaming computer. I can't be bothered running Linux and wine just to play WoW and run the Adobe suite. Given the choice I'm going for Win7 rather than XP or vista, it's safer, I've got performance to spare and there's nothing wrong with a little eyecandy to make things look more exciting.

    Macs are fine but to be honest I don't like OS x THAT much to pay the premium.

    Linux works perfectly on my work computer and on the servers I run at work or on my laptop that I use to surf the web.
  • leexgx - Wednesday, May 6, 2009 - link

    apart from some drivers XP has allways worked well for me (+ i was behind an router so RDP basid worms was not an problem),

    Vista is slugish and bloted for the most part and it allways will be as thay not port stuff to vista that are makeing windows 7 run far more smoother,

    i have loaded win 7 onto an amd64 3000+ 2ghz, 2gb ram, it works well there is One small bug not sure why but it thinks i got 16gb installed in an socket 754 socket lol, but lists 2gb useable (at least Win7 now Shows Both numbers useable and installed as on SP1 for vista that was an joke hideing useable ram) need to report that to MS but not sure where i submit that
  • Lexington02 - Wednesday, May 6, 2009 - link

    :face palm:
    You have 32 bit and that is not MS's fault for 32bit portion, it is pure math. Also 64 bit will always be slower than 32 bit on the same specs. Think about it, 64 is twice as big as 32 bit...
  • Bmadd - Wednesday, May 6, 2009 - link

    If any of that was refering to my post my Thanks MS was for giving me the features i wanted and not having to go to win7. Not that they make bad products. I love the one ppl "hate" the most. PS xp needs to be laid to rest, please
  • iAURA - Wednesday, May 6, 2009 - link

    I'm in the same boat as the above poster, all I will get from W7 is a "funner" GUI and DX11, but hey, there's still tons of game being released as DX9 games.
  • ssj4Gogeta - Wednesday, May 6, 2009 - link

    DX11 will be released for Vista as well.

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