Conclusion

When you take the Cypress based Radeon HD 5870 and cut out 2 SIMDs and 15% of the clock speed to make a Radeon HD 5850, on paper you have a card 23% slower. In practice, that difference is only between 10% and 15% depending on the resolution. What’s not a theory is AMD’s pricing: they may have cut off 15% of the performance to make the 5850, but they have also cut the price by well more than 15%; 31% to be precise.

The result of this is clear: the 5870 is the fastest single-GPU card, and the 5850 is the value alternative. Couple that with the fact that it’s cooler running, quieter, shorter, and less power hungry, and you have a very interesting card. Design-wise the 5850 lets AMD get Cypress in to slightly smaller cases that can’t fit full 10.5” cards, something NVIDIA was never able to capitalize on with the reference GTX design (we actually had several comments on this; apparently a good number of people can’t fit 10.5” cards). The 5870/5850 situation ends up closely mirroring the 4870/4850 situation as a result; the 5870 is still the card to get when price (and size) is no object, but the 5850 is there to fill the gap if you won’t miss some of the performance.

One thing that’s very clear in these benchmarks is that as things currently stand, the 5850 has made the GTX 285 irrelevant (again). The 5850 is anywhere between 9% and 16% faster depending on the resolution, cheaper by at least $35 as of Tuesday morning (with everything besides a single BFG model going for +$70 or more), and features DirectX11. The 5850 is a card that manages to – if at times barely – outclass the GTX285 in performance. If you’ve been waiting for a price shakeup, this is what you’ve been waiting for.

Technically NVIDIA can get away with pricing the GTX285 anywhere under $260, but realistically its price needs to match its performance. With the 5850 having roughly 16% lead over the GTX 285 at 2560x1600, it doesn’t make much sense to pick up a GTX 285 unless prices fall a similar amount. This would be $225, which means lopping off at least $70 from the cheapest GTX285. If buyers believe that there’s any value in DX11, then NVIDIA would need to go even lower to offset that that gap, potentially as low at $200.

Meanwhile the $200-$225 range is the same price range the GTX 275 occupies. Cutting GTX 285 prices means cutting GTX 275 prices, which may require repricing the GTX 260, etc. NVIDIA’s response is going to bear watching if only to gauge what kind of cuts they can afford. Along the same lines we wouldn’t be surprised to see a GTX product retired due to price compression if NVIDIA can’t drop the price on the GTX 260 any further. Meanwhile vendor-overclocked cards will be the wildcard here; vendors can’t hope to completely close the gap, but the smaller performance gap will help them keep higher prices. Already we’re seeing fewer and fewer stock-clocked cards for sale compared to overclocked cards.

Update: We went window shopping again this afternoon to see if there were any GTX 285 price changes. There weren't. In fact GTX 285 supply seems pretty low; MWave, ZipZoomFly, and Newegg only have a few models in stock. We asked NVIDIA about this, but all they had to say was "demand remains strong". Given the timing, we're still suspicious that something may be afoot.

As for AMD, they’re in a much better pricing position. With the 4890 already priced under $200, the 5850 isn’t an immediate threat. If anything, the threat is a cheap GTX285 at the same price, which would outclass the 4890. It’s unlikely that the 5850 would be threatened on pricing, as we don’t expect NVIDIA to cut any more than they have to.

Moving on, we have the multi-GPU situation. While a pair of 5870s is the fastest dual-card setup out there, such a setup also pushes $760. A pair of 5850s won’t be as fast, but they also run for a far more palatable $520. Unfortunately Crossfire scaling just isn’t as good as SLI scaling in the tests we’ve seen; the performance gap varies wildly between games, and only averages 5% across all of them. If NVIDIA lowers the price on the GTX 285 enough, that 5% difference may end up a tossup. The 5850 still has better power performance and DX11, but it’s going to be easy to find the right price for the GTX 285 to nullify that. This is very close to being a draw.

Ultimately AMD is going to be spending at least the next few months in a very comfortable situation. They launched the world’s fastest single-GPU card last week, and they’re launching the world’s second-fastest single-GPU this week. Based on performance alone, from $220 up to the Radeon HD 5870’s price point, the Radeon HD 5850 is going to be the card to get. Meanwhile DirectX 11 is the icing on the cake that offers the 5800 series a greater lifespan and promise of future improvements in games.

For this fall, we're able to say something we haven't been able to say for quite some time: AMD has the high-end market locked up tight.

Power, Temperature, & Noise
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  • Mills - Wednesday, September 30, 2009 - link

    AMD's graphics forums and the number of bugfixes and known issues posted for each driver release say otherwise.

    NVIDIA is not doing so well lately with their drivers either though, especially where Vista/7 is concerned.

    Both companies can't seem to get proper fixed aspect ratio GPU scaling working in Vista/7. This has been broken since Forceware 169.04, and my friend tells me broken in a recent Catalyst release. What the hell is going on?
  • michal1980 - Wednesday, September 30, 2009 - link

    I remeber a few years back when Green was on top and Red was dieing. Looks like tables have turned.

    For the gamer/consumer, IMHO its a win-win.

    My new PC next year, just might have an AMD card. I could care less about brand loyality. I buy what ever gives me the most bang for buck at the time I build.
  • Lavacon - Wednesday, September 30, 2009 - link

    I would love to see this card added to the X58 vs P55 GPU article from yesterday. Although I suspect the results would be much the same.
  • vailr - Wednesday, September 30, 2009 - link

    Please consider adding a Radeon 4770 card to your comparison chart. I believe it's also "TSMC 40nm".
  • chizow - Wednesday, September 30, 2009 - link

    Instead of just marginally reducing performance by dropping clockspeeds and available bandwidth, they artificially neutered their parts by cutting out a few SIMD clusters similar to Nvidia's MO of cutting TPC units.

    Your conclusion doesn't seem to draw this parallel, that the cut SIMD probably don't factor much into the overall performance because 1580 or whatever is left is enough and the full 1600 aren't being fully utilized in most games today. So instead the 5850 scales more closely to the 15% decrease in clockspeeds compared to the combined 23% for clockspeeds and SIMD units.

    The 5870 soft launch followed by today's 5850 paper launch also says quite a bit about 40nm yields in light of their artificial die neutering approach. Reports of AMD shipping *FOUR* 5870 for every *ONE* 5850 for a 4:1 ratio indicates 40nm yields are quite good. Given the high demand and apparently inadquate supply, it makes absolutely no sense whatsoever for AMD to ship these perfectly capable die for a $100 discount when they can sell them for that much more on the 5870.
  • chrone - Wednesday, September 30, 2009 - link

    with beta driver, it can beat nvidia fastest single gpu single card, this card would be an awesome at some moment in the future without breaking the bank for its cost and power consumption.

    i'm falling in love with this new babe already. :D

  • Razer2911 - Wednesday, September 30, 2009 - link

    I think the current beta drivers are holding the performance of these cards and it can improve by another 10-15%. Maybe ATI is holding it back just in case nVidia brings in some surprise (really doubt it).
    Strangely the temps mentioned for both the cards are inconsistent with other reviews on the web with Anandtech's being the lowest. Maybe it would be better to post ambient-to-idle/load temps in all your reviews.
  • LeadSled - Wednesday, September 30, 2009 - link

    Nvidia's tech is soon to be so out dated that they will not be a deal at any price. They cannot even do all DX10 spec let alone any DX11 which I do believe ATI has been able to do some DX11 functions since the X1900. I hope Nvidia gets their act together and survives but unlike when 3D was new and Nvidia pushed new tech envolpe they are have been holding progress to a stand still. Nvidia should put up and play the game or get out of the game and make PhysX cards.

    I do hope they create a 5850X2. These new RV870 gpu's look like they will work well in a 2GB version. Ive heard the 5870X2 will be a 4GB card, lets just hope. I know I would pay $600-$700 for that baby without a thought.
  • TA152H - Wednesday, September 30, 2009 - link

    I am with you, I think NVIDIA needs to go out of business. I think they will.

    They are at a huge disadvantage without a CPU. Intel is moving CPU/GPU soon, and AMD had this planned for a long time. With Intel already precluding NVIDIA from making chipsets for Nehalem based computers, and ATI making far better GPUs, NVIDIA is running on momentum now, and that runs out over time.

    NVIDIA might shirk Intel and make a chipset for Nehalem. While most us wouldn't even consider a crappy NVIDIA chipset, the general market has no idea how problematic they are. They buy from HP and Dell, and they use NVIDIA. I am surprised at how many of these that I see, so it's a good business for NVIDIA.

    Right now, the Lynnfield is essentially irrelevant, and the Bloomfield is a niche product. Neither are particularly important products as far as the market is concerned, so NVIDIA isn't really paying a price. Core 2 is still the most attractive platform for mainstream America, or an AMD platform. Clarkdale, with all its flaws, should sell especially well, and even if NVIDIA does decide they want to make a chipset, it won't sell. No one who knows much about computers will buy an NVIDIA chipset, so they sell mainly through HP and Dell, or similar companies. HP and Dell are not going to want to pay extra for an NVIDIA GPU, since the processor comes with one, and really it's only the southbridge that's up for grabs now. This would make a much smaller contribution to their bottom line. It's all bad for them.

    Yes, they can sell into the Bloomfield space, if they come up with a good discrete card. But, how big is this market? Lynnfield should be even smaller, being brain-damaged and second-best, but, not particularly cheap like the Clarksdale. Also, it's unlikely someone will want a high priced video card, or two, and pair it with anything but the best platform.

    So, where does NVIDIA sell into? Core 2 will go away, Bloomfield and Lynnfield will have relatively small market shares, and Clarksdale should sell especially well in the markets where NVIDIA chipsets sell well now.

    Anand said the Clarksdale was the replacement for the Conroe, which caught a lot of FlAK, because he worded it poorly. But, in a way, he's right with respect to the Clarksdale replacing the Core 2 as the platform for the mainstream market. In this respect, the Clarksdale is better in almost all respects. It's dual core, but runs four threads. Sure, they put the MMU in the wrong place, but it's still better than being outside the processor, and the GPU is better than the G45. On top of this, it should be cheaper. Core 2 duals, with Pentiums, etc..., sell the best, still. Clarksdale is better, and should be cheaper, so it's going to dominate the market in the same way. Bloomfield is king of performance, and will have a place. It's not a big one though. Lynnfield is a good combination of power and decent performance. It's also not a big space, although the i5 750 might do well and shouldn't be discounted. The big space will be the Clarksdale. NVIDIA is going to be hurt by it. Hopefully, fatally.
  • Pastuch - Monday, October 5, 2009 - link

    I disagree with you on ALL points. I buy 2 videocards per year and I own an almost equal number of ATI/Nvidia cards. I just bought a 4890 and next will be a 5850.

    Nvidia should definitely NOT go out of business. Competition drives creativity and reduces prices for consumers. I would hardly say Nvidia is doing badly at the moment. The bulk of aftermarket videocards still come from Nvidia. They are still ahead of ATI in marketshare. They are also a marketing juggernaught; "The Way its Meant to be Played" is a very powerful marketing tool. That being said I expect a firm advantage for ATI over the next six months.

    I have owned several Nvidia chipset motherboards and they have all been exceptionally reliable and great overclockers. I've never had driver issues with them. I find Clarksdale underwhelming. G45 didn't live up to all its promises (Bitstreaming) and I seriously doubt that it's successor will either. G45 has the least features and customizability of any onboard solution I have used yet. Intel has a long way to go on integrated video if they ever want to capture the enthusiast market.

    ATI has been doing a stellar job lately. The 5850 is every hometheater guys dream. Inexpensive, Bitstreaming HD content and it will fit in most HTPC cases. The latest GTX cards and the 5870 are too long. Videocards should be less than 10 inches long!

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