The Radeon HD 5970: Completing AMD's Takeover of the High End GPU Market

40nm Supply Redux

If you have seen our Radeon 5800 supply article, then you know that AMD is currently trying to come to terms with a significant shortage of Cypress dice. Since the 5800 series launched in September, TSMC’s yields have taken a hit as the company ramps up 40nm production. And while this is resulting in more usable chips per week than when AMD started, it’s lower than it was supposed to be. Compounding matters is high demand for these cards thanks to their performance, features, and a lack of significant competition from NVIDIA at this time.

So when we were briefed about the 5970, we asked AMD point-blank whether it was a good idea to be launching another Cypress based card so soon, and at a time when they already don’t have enough chips to go around. Their answer was equally straightforward: why not?

The design is done and AMD is already capable of building the 5970. For AMD, there is no benefit in waiting; no matter what they do, anything with a Cypress chip in it today is going to sell out. Holding back may be slightly more egalitarian, but as the 5970 is a luxury part, it’s not a high-volume part anyhow, so its introduction isn’t going to significantly disrupt 5800 shipments even if it does use 2 GPUs per card. Ultimately I don’t think we would even be having this discussion unless the profit margin on the 5970 is higher than the 5870, so at some point this comes down to AMD doing what is most profitable for them.

At $600, AMD isn’t going to sell a ton of 5970s, and the launch numbers reflect this. While the 5800 series cards launched with tens-of-thousands of cards, the 5970 launch will simply be with thousands of cards. Even as a low-volume part, we’re expecting the 5970 to sell out just as fast as any 5800 card did. But depending on what AMD does with future chip shipments though and what TSMC’s yields do, this may be the first product line where demand finally gets met in the near future.

We also had a chance to talk to AMD about the overall 40nm supply situation. AMD of course isn’t very pleased with the situation, but this is something they’ve apparently planned for, after their first 40nm test chips came back as being less impressive than their 55nm and 65nm test chips were. Besides TSMC’s subpar yields, AMD is unable to get as many wafer starts as they’d like, which is compounding the issue.

Finally, we’re told that the TSMC situation is continuing to improve, and that AMD currently expects the Cypress chip supply to pick up in December. To what level of production “pick up” goes with we’re not sure, but it’s likely less than demand. In talking to AMD, they didn’t seem confident in being able to keep any Cypress-based products in stock through Christmas. Supplies will improve through the end of the year, but it sounds like it’s going to be 2010 before supply and demand finally balance out.