The Apple iPad - Anand's Analysis
by Anand Lal Shimpi on January 27, 2010 5:00 PM EST- Posted in
- Smartphones
- Mobile
Resolution and Video Decoding
The iPad uses a 9.7” IPS panel with a 1024 x 768 resolution. The panel technology is great, the resolution is a bit disappointing.
Video decoding is presumably fully hardware accelerated, but there are limitations here. Apple says you can only decode H.264 video up to 720p, 30 frames per second, Main Profile level 3.1 with AAC-LC audio up to 48kHz. The only containers supported are .m4v, .mp4 and .mov.
This is horribly unfortunate and it means that anyone with existing content not in a friendly format will have to convert it before it’ll play on the iPad. While Apple likes to assume the world revolves around it, the truth is it just doesn’t. This is great for folks who already watch movies on their iPhones and not so great for those who don’t. Luckily with a good enough desktop, transcoding movies to your iPad shouldn’t be too painful.
There’s no camera on the device so I’m assuming there’s no video encoding support either. You can get rid of any image processing as well. In order to hit that $499 price point with such an attractive device Apple most likely had to cut corners wherever possible.
Final Words
Apple never entered the netbook market because it believed the devices weren’t very good. I’d tend to agree. You can get better performance and similar size out of a CULV notebook if you’re looking for an actual notebook. The netbook makes sense if you are using it as a 2nd, 3rd or 4th machine - but then who’s to say that you need to stick with the same form factor as a notebook?
This is where the tablet/smartbook device comes in.
Intel’s Atom processor is more than fast enough for the tasks you’d do on a netbook. The issue is that the OS and its applications running on netbooks are optimized for a class of processor that’s many times faster than Atom.
The iPad isn’t revolutionary, it simply takes an OS tailored to the power of the machine and pairs it with hardware that doesn’t look or feel like a netbook. Assuming that browsing the web, sending emails, using apps and watching videos is as fast on the iPad as it is on an Atom based netbook, Apple will have effectively capped the price of netbooks at $499. And to be honest, there’s no reason netbooks should ever approach that price to begin with.
A device that slots in between a smartphone and a notebook shouldn't look too much like either device. It needs to borrow from the strengths of both and bundle them in an attractive package. As a consumption device, the iPad looks promising. The big unknowns for me are: multitasking support, the performance of the A4 and ultimately whether or not you can actually be productive on the iPad. Based on all of that, we'll be able to figure out how much this thing is really worth.
Like the original iPhone (perhaps even moreso), the iPad is an extremely polarizing device. Even among AT staff it's a hit or miss depending on the person, regardless of their Mac buying history. For what it's worth, Mike Andrawes and I are both excited about its potential. Perhaps it's what we've been waiting for these past ten years.
We’ll find out in 60 days.
Facebook
Twitter
RSS
155 Comments
View All Comments
damolol - Saturday, January 30, 2010 - link
Apart from multitasking the other deal breaker was being able to integrate the device into my existing network. Unless its able to stream and play my avi content then its useless for me.Hopefully the people who created air video will port it to the tablet?
araczynski - Saturday, January 30, 2010 - link
with all the imposed limitations on this, its screaming for a jailbreak. once a good one is out, this thing will be useable.right now its made directly for the soccer moms of the world.
i want to like this, but it will never replace my ipod touch due to lack of any portability, and having 3 consoles and a gaming pc at home, this would never get any gaming use.
basically a dust collector like the wii at my house.
but hey, i'm sure millions will buy into it. all the more power to them, i'm sure next year they'll include a bunch of intentionally omitted features (camera/etc) and milk another bunch of people, then a year later they'll introduce a better processor and probably make it slimmer as well.
so anyway, please, go ahead and buy, so they can make the better ones sooner.
medi01 - Saturday, January 30, 2010 - link
No comparison to HP Slate eh?totenkopf - Friday, January 29, 2010 - link
Seriously? Starting at $500 for that feature set? It really needs a pair of knobs on the front... because right now my nephews Etch A Sketch is looking like a more compelling media device. "To delete a file just hold the iPad upside down and and activate the 'iShake' feature. Remember to shoot yourself in the face when you are finished."Explain to me just one more time, Anand, why I would not rather have both a netbook AND an touch/zuneHD 16gb for close to that price. That thing is the same size as my Eee's screen! It's amazing! ...that my Eee can hold up its own screen while I relax with my BT mouse in one hand and my beer in the other.
Also, I'm sick of this whole "there's an app for that" mantra. Thanks, we know there is an app for that... PC users have been downloading and installing their choice of purpose built freeware on demand in under 10 minutes for a little while now... how did Jobs turn this into some kind of epiphany? Oh right, because it is relatively new for Apple. The thing is, Flash is one of those things "computers" ought to do natively. Speaking of things devices like this ought to do, I WOULD download an app that allowed me to multitask, but I'm listening to music right now.
piroroadkill - Tuesday, February 2, 2010 - link
This basic obversation clearly makes the vital killing blow against the iPad. You can drink a beer whilst using a netbook.5150Joker - Friday, January 29, 2010 - link
When the iPhone first surfaced and the details made known, I was excited! The smooth touch interface and the (nearly) fully functional browser made it an attractive device. Now fast forward several years later, Apple has refined the OS and upgraded the processor so that the latest 3GS is a pleasure to use.This iPad doesn't instill any of that excitement in me. The lack of flash for a large device such as this one is off putting for streaming video (e.g. Hulu), no multitasking is okay for an iPhone but not this. Also, as Anand mentioned, having to encode movies specifically for the iPad will be a pain and the price tag isn't very attractive for such a limited device that operates at 1024x768. I also think this device needs some sort of mouse control button similar to the ones used by Lenovo/IBM. If you make a typo or need to correct a webpage URL, using your fingers is cumbersome.
Personally, I'm more excited about 11.6" notebooks from Alienware (M11x) that do everything one could ask and are in a very portable form factor. The iPad will sell like crazy because it has an Apple logo on it but for all intents and purposes, it's overpriced and lacks function.
afkrotch - Friday, January 29, 2010 - link
I don't see this as being a revolutionary product. Nor do I see it as a new product fitting a new market. It's already been done.Ever look at the Archos 5 (5" screen) or Archos 7 (7" screen)? It does exactly what the iPad is going to do. The difference though, is the iPad is going to get a lot more apps in the future. They get to push their product based on their name, cause of the successes of the iPod and iPhone.
I'm not saying the iPad won't be a success, nor am I saying it'll be a failure. Simply just saying there's already a product that does the same thing, is more feature rich, and supports a lot more media formats. Archos's little PMP has already evolved into what is currently the iPad and has been like that for a while now.
dch1958 - Thursday, January 28, 2010 - link
I have an iPhone and I like it. ... like it, not love it.Some of the things it won't do still astonish me. (At least, I can do SMS now instead of just text.) Still, it's a phone. I can give it a pass on some of that. Things like having to interupt Pandora when my wife sends me a text message are annoying - particularly annoying since some level of multitasking is available (e.g., iPod functionality can start bake up). But, again, it's a phone.
The (unfortunately named) iPad, on the other hand, feels like it should be something more. The lack of multitasking is a major oversight in my opinion. And, regardless of your opinion of Flash, it's pretty ubiquitous on the web. What I see here are examples of corporate stubborness on Apple's part.
The lack of a camera seems like a huge lost opportunity to me. The form factor of this thing practically screams portable video conferencing.
I've read plenty of other reviews citing other omissions (e.g., SD capatility, printing, wireless sync capability, no stylus, etc.).
I've read a lot about it because I am genuinely interested in it as a technology. But, these issues really give me pause when it comes to plopping down my cash for one. I think Apple has done a good job (no pun intended) with what they've got. I see the iPad becoming a dominant technology for digital reading (particularly text books). The addition of iWorks apps is good too. And, all the stuff that's right about the iPhone is there too.
The iPad just misses the mark in some ways that surprise me - just like my iPhone did. And yet, it seems like the iPad should've been a bit more capable.
afkrotch - Friday, January 29, 2010 - link
I can see the iPad as being good for digital mags, newspapers, or books. So long as you aren't going to be reading for long amounts of time. Which so happens to be majority of the public, but I think the price is going to kill it in that regard. Not when an iPod Touch or iPhone can do the same.I can easily sit down and read a book, hours on end. Eye strain on an lcd is horrid. That's why I've gone to a Sony eReader and paired it up with my netbook. I also sport a Zen X-Fi2 (love drag-and-drop) and PSP. When I need more power, I also have a 12.1" laptop.
For me, the iPad has no home. For others, it may easily fit in their homes. We won't know if it'll be successful or not, but as of right now, I'm leaning towards the latter.
ph3412b07 - Thursday, January 28, 2010 - link
I get it, they're somewhere in between smartphones and netbooks...but why is the pricing more expensive, functionality worse, mediocre battery life, no handwriting recognition, no Flash...etc. Kindle is a very simple eBook device...but can also get a WEEK of functional battery life. what's the point of long standby life?At this point I'm in doubt of productivity. I expect the true motive behind this is eBook support, and revenue generated from iPad specific software. Steve wants to grab some of Amazon's fat profit.