The RV870 Story: AMD Showing up to the Fight
by Anand Lal Shimpi on February 14, 2010 12:00 AM EST- Posted in
- GPUs
Final Words
Unlike a product review, there’s very little I can do to conclude here. There’s no buying recommendation, no performance to summarize. Even as an analytical piece there’s not much for me to conclude based on what I’ve learned at this point. When I wrote The RV770 Story I was convinced that ATI had embraced a new, refocused approach to GPU design, only to learn that they nearly threw out all of the learnings with the RV870.
The Northern Islands GPUs, due out later this year, were surely designed before anyone knew how RV870 would play out. Much less whether or not Fermi/GF100 would be this late.
I’m not sure any of what we’ve seen thus far in the history leading up to the RV770 or RV870 can tell us what we should expect from Northern Islands. While we can’t conclude about ATI’s future products, I do believe I have learned a considerable amount about how AMD’s graphics division works.
Carrell told me that the process of doing a product is not a logical process. There's logic in it, but it's not a logical process. It's an argumentative process. Not in the sense of having conflicts, but rather developing new data when the data isn't all there. When companies like AMD and NVIDIA do a product the engineers don't know all of the answers, and the knowledge they do have isn't binary - it's probability, it's weight, it's guesses. Sometimes they guess right, and sometimes they guess very wrong. The best they can do is to all weigh in with their individual experiences and together come up with the best group of guesses to implement. Over the years it seems that ATI has learned to, as much as possible, have all members of its team bought in to the product they're building.
The graphics team’s dedication and experience in jumping to new process technologies seems to have paid off with this generation. The move from TSMC to Global Foundries will surely challenge them once more. It’s not all about process technology though. The team’s focus on schedule and execution was a much needed addition to the company’s repertoire.
Carrell Killebrew helped turn ATI from a traditional GPU company with a poor track record, to one that could be known for its execution. The past three product generations have been executed extremely well. Regardless of whether you're an AMD, Intel or NVIDIA fan, you must give credit where it's due. The past couple of years have shown us a dramatic turn around from the graphics group at AMD. To go from the shakiness of the R500 and R600 GPUs to solidly executing on the RV670, 770 and 870 year after year is praiseworthy. I almost wonder if AMD’s CPU team could learn from the graphics group's execution. I do hope that along with the ATI acquisition came the open mindedness to learn from one another.
Facebook
Twitter
RSS
132 Comments
View All Comments
papapapapapapapababy - Sunday, February 14, 2010 - link
Ok, ok, great read, but i have to hate a bit, 1,2,3 GO! hey Carrell here is my top priority feature for your next PRS1 -Drivers that dont suck ass-
"The performance was still a problem and the RV740 was mostly lost as a product" ...
the fuk? the 4770 is the BEST card i ever had, PERIOD. cheap, fast, cool, the perfect RV770, thanks !
bla bla Carrell "He’s single handedly responsible for getting Eyefinity included in the Evergreen stack"
Meh? who gives a sht. , Carrell give me console like gpu scaling, so we can finally play crysis at 1080p, another one for that PRS
"Carrell went to David Glenn, head of software engineering at ATI and asked"
drivers that dont suck, please?
" There were also game compatibility concerns that made ATI not interested in the software approach"
Lol i wonder why? i think i know why. Hardware, hardware, what about the software,Carrell?
ok, thats it. not much to complain this time, flawless job ati guys
f0d - Sunday, February 14, 2010 - link
long time reader/first time postingive never felt the need to post anything but with this article i really wanted to say:
"thank you"
the insights we get in these articles is amazing (i also read the first when it was done)
i like the "no technical or maketing bs" writing of this story and all the little pieces of information like with the eyefinity story and sideport
please do as much of these type of stories as possible - it must be difficult to talk to the right people and get the right information out of them and also be allowed to publish it but it makes a great read
Robert Kooijman - Sunday, February 14, 2010 - link
Awesome article Anand!Also specially created an account to inform you how impressed I am with articles like these. A real treat these behind the scenes stories in non-marketing language. Keep 'm coming, compliments!
- Friday, February 19, 2010 - link
bravowhen do the (tech industry) book's come out??
Kryten - Sunday, February 14, 2010 - link
Informative, interesting, inspirational, edifying and very well written. Here's hoping for more research and articles like this.greenguy - Sunday, February 14, 2010 - link
Hi Anand, I've been reading your stuff for 3 years or so, I just created an account to tell you how awesome that article was. Very nice work. This sort of content is why I read Anandtech. (My other favorite articles have been the SSD articles and the i5-750 article.)I especially like to hear about AMD/ATI - I like having a serious competitor to Intel out there, and I commend AMD for opening up their graphics card documentation. I hope that they continue to fund the Linux driver development (both open and closed source). I also hope their CPU division can put the heat on Intel again, especially on the low power front.
at80eighty - Sunday, February 14, 2010 - link
Anand I was just telling someone yesterday how I wish you guys got more popularity for the different approach you guys havebetween articles like this and the new beta Bench tab - I think I'm really looking forward to your proposed changes you promised this year
insurgent - Sunday, February 14, 2010 - link
I had a really great time reading the article, thanks!Markstar - Sunday, February 14, 2010 - link
Also a big thank you from me for this wonderful article.It's exactly these kind of stories that I hope to find here every morning when I start the day.
JimmiG - Sunday, February 14, 2010 - link
Well the late changes would explain why the RV870 isn't "perfect" like the 770 was. At every price point except at the high-end, it delivers more features, but less or similar performance as the previous generation. For example the 5770 is slower than the 4870, the 5750 is about the same speed and price as the 4850 and so on. Also at the high-end it's more expensive than the 4800-series ever were - the 4870 was only $299 at launch, the 5870 is still at least $399. By this month in 2009, the 4870 was down to $249!